A photo can make a difference in a 1000 words however, when it comes to images of products, they could have a value of thousands. Shopping online has improved lives of shoppers around the world and has made it much easier than ever before to manage businesses. There is no need for an establishment, a storefront, staff, a lot of inventory and an old-fashioned marketing plan to market your products.
The best part? It’s simpler than ever to start selling your products on the internet.
What do you require to start selling your products on the internet?
It’s obvious that if you want to sell your products online, you’ll require a web-based site. Not only do you require an online presence however, you’re going to need to make sure that you choose the right web hosting to meet your requirements. Did you be aware that not all hosting companies are the same? Platforms like Shopify, BigCommerce, or Magento are only a handful of the top platforms for eCommerce companies.
Alongside your website ensure that your eCommerce site optimised (search engine friendly) to ensure that your store will be noticed by search engines. In the end, what’s the point if nobody can locate your website? If you create a website using Pixpa it will be an eCommerce store that is fully functional which is accessible through search engines.
Have you heard that the pages which are ranked top in Google are able to receive 36.4 percent of the web traffic? That’s a big portion of the pie you shouldn’t miss from because of not knowing the right keywords and optimizing your content to rank for terms your market is using on the internet.
Consider Starting a Blog
Have you considered creating a blog alongside your new website? The idea of starting a blog using Pixpa is an excellent method to boost the amount of organic traffic you get and also offer value to your customers which will increase social sharing. Don’t forget to add with some photos of your products and an action call in a few of your articles that will bring readers back to your store online!
If you want to advertise and sell your product on the internet, you’re going to require some photos of your eCommerce products! We have it covered in our blog post on how you can create the most effective product photography , whether you are selling tangible products or software.
Email Marketing Strategy
It’s not as simple as uploading products onto a site click publish, and then boom!expect immediately sales. In reality, it requires effort and that work involves marketing. It’s no surprise that among the best methods to increase conversions is today’s email marketing. Therefore, you’re going to need a well-constructed email marketing plan while you’re making an email list.
Credit Card Processor
The final requirement to begin is to establish a method for processing the payment. In the end, your product isn’t for sale so why should it be? There’s plenty of credit card processing firms for eCommerce sites. The options include Stripe, Paypal, Quickbooks and Square among some. Pixpa is integrated with payment processors such as Paypal, Stripe, and PayU to offer users numerous options when buying the product.
The good news is that: It’s simpler than ever before to begin selling products on the internet.
In reality it is estimated that there is three million websites registered around all over the globe..
The value of e-commerce marketing is about 3.5 trillion dollars. (For some perspective 1 trillion seconds was 31709 years old.)
The fact is that eCommerce is a major industrythat is expanding.
This is a lot of opportunities, but also plenty of competition.
How can you make yourself make yourself stand out?
Crisp professional, professional photos of your product do more than highlight the advantages of your product, but they also help build trust in your capability to deliver an excellent product.
What Impact Does Product Photography Have on Your Brand?
This is the truth; in today’s highly competitive eCommerce industry, quality photography of products isn’t something you can afford to buy. It’s a must.
The quality of your stock images can affect branding perception and are crucial to sales and service indicators like the net Promoter Score. Do you think that customers are likely to recommend their friends to purchase from the site that looks like it’s about to shut down the in the next week?
Photographs of product can also influence SEO, or search engine optimization. which is also known as SEO. If you are an essential oil business and would like to rank on the search results for “best essential oil diffusers,” it is essential to have top-quality product images if you are looking to boost sales. By adding alt tags to photos of products can be a good way to give SEO a little boost.
You may also exchange pictures of your product for stock images for you promote your company via platforms like social media as well as the marketing audio podcasts or whitepapers. Instead of making use of images that are similar to the boring stock images that everyone else uses making use of your own photos can help your brand stand out. Here’s a step-by-step guide that discusses how you can earn money selling your images.
Okay, now you understand why photos of products are important. What about taking amazing photos?
Let’s take a look at the six points.
1. Select the Right Camera
The best photos of products begin with the best camera, however the buying procedure can be quite confusing. There are numerous brands , and an assortment of acronyms that may not be very logical.
Do you need to decide between to go with a DSLR or a mirrorless? What exactly is an SLR? What is a point and shoot? What if you don’t funds to buy the most effective camera for photography of products? Do you have subpar photographs?
For the best quality product pictures For the most professional photos, using a DSLR (digital single lens reflex) or point-and-shoot camera is the best option.
DSLR cameras have an adaptable lens that allows you to switch lenses to a macro lens, zoom lens or zoom lens. Additionally, they allow you to modify settings like the white balance setting, the aperture and the f-stop.
If this all sounds too complicated, a point & shoot camera is the ideal camera for production photography.
Cameras with a point and shoot don’t have an detachable lens, and they have less manual settings, which could limit your ability to adapt to the environment. But, they’re simpler to use and are more affordable. If your photographic skills are not great the point-and-shoot is an excellent alternative.
What about that expensive camera we all carry around with us each day?
Your smartphone could be the only thing you require.
Smartphone cameras have advanced from the pixelated screens. While you can get better quality photos using the DSLR camera however, you can capture perfectly perfect photos using the smartphone.
Numerous smartphones are now equipped with zoom functions macro settings, as well as portrait mode. It is possible to purchase an entire set of lens for your smartphone for less than $20. In many instances it is the most suitable lens for photography of products, allowing you to create stunning photographs of your products.
Quick product photo camera tips:
- Avoid using wide-angle lenses; they will make your product appear wider making it look larger.
- In the same way, you should avoid using the use of a fisheye lens as it could cause distortion to the product.
- If you’re using the DSLR Learn how to control your aperture and the f-stop.
- Learn how to utilize the different scene modes available on your camera. The majority of DSLR cameras come with an option to select macro, portrait and action photos.
Choose a camera that is suitable within the budget you have andyour ability. Keep in mind that a camera costing $4,000 can only take amazing pictures If you are able to utilize it!
2. Use a Tripod
If you think of the profession of photography could think of an artistic man dressed in black, swaying around a model, taking hundreds of photos. Perhaps a paparazzi photographer when a celeb walks on the red carpet.
What you may not be aware of is that photographers can only take a couple of images that are actually successful from the many they capture.
Furthermore that, they are professional photographers who take pictures of moving targets. photographing products is a bit different. You’re shooting a static product in a controlled environment. It is not necessary to shoot a dozen times and then hope one of them turns out well.
For clear, sharp image of your product you require the stability of tripod.
If your hands move during shooting, even little bit it could result with blurred or out of focus photographs. A tripod can also allow you to place your camera exactly where you want it to adjust the camera’s settings or alter the lighting without having to move it.
Finding the perfect product photography lighting can require slow shutter speeds and blurring when you move your camera only a tiny fraction.
If you’re looking for images of high quality It is worth investing in an appropriate tripod.
If you’re shooting with the smartphone you have, then purchase an affordable tripod that has a remote trigger for less than 25 dollars, such as this.
If you are looking for the best DSLR or point-and-shoot camera, opt for an easily expandable and lightweight model such as this.
If you’re on a tight budget, think about making use of a book stack or a stool to support your camera. The idea is to ensure that your camera stays in place; it doesn’t need to be beautiful!
3. Set Up Your Backdrop
The backdrop of your image is important? If done correctly it can add to the overall look of your image? Let’s look at a few examples.
Here’s a shot taken from the eBay listing, in which the seller has used an uncolored background to create eCommerce photography of products. The background’s corner is still distracting . Also, due to the backdrop as well as the transparent bottlesused, background can’t be removed easily.
If you’re a person who has a personal account on a site such as eBay this isn’t significant. However, this isn’t an image of a professional product. Take a look at the picture above and this one, which has the background is taken away to make room for the product.
Which image is more professional? Which one keeps your attention more focused on the product that the backgrounds?
If done correctly If done correctly, the correct background emphasizes the product and is simple to edit If you would prefer. (Though it is beneficial for taking pictures of the product being used, we’ll discuss that in the future.)
There are three primary choices for backgrounds:
- Lightbox for Product Photography A fixture that creates an ethereal lighting and background.
- Sweep A curving background that is created by using a poster board or sheets of.
- Natural setting, for instance for example,a person using your product, or in a place where it is likely to be utilized.
Which option should you pick?
It’s dependent on the item you are using and the budget you have set. It is possible to find a low-cost lightbox for about $35 online You can also create an identical design by curving a piece poster board in front of a bright window.
A lightbox designed for photography of products usually has lighting, which means you’ll be able to take two birds out of one stone.
However, you must consider the product you are selling. For instance the jar of premium marinara sauce may look best photographed in the natural setting of the countertop of a marble, with a high-end pot.
But, if you’re making a jewelry item, people are likely to want to visualize how it looks as on them and not only on the model. A lightbox or sweep could be the best option.
4. Get the Product Photography Lighting Right
Lighting for photography in the product is often a challenge for those who are just beginning. There are a lot of choices, and you may not know the terms and lighting for external use can be expensive.
Natural is more affordable and simpler to work with. Place your item in an area that is well lit, and you’re good to go. If you’re looking for more light for a particular location, make use of the white of a sheets or poster boards to catch the sunlight into that space.
But, if you do not have a bright window or shoot at night lighting from natural sources could be too limiting. In this situation you may want to use an external light source or the use of a lightbox.
Artificial light can produce an even more consistent and artistic lighting, but it may seem expensive if you have only a low budget.
Here are two common methods to light up your product photography.
This design highlights the ‘rim’ the product. Set one light on the right rear corner the item, and another one at the left-hand side of the item. Then, place another light at the front of the product to draw attention to the label.
Here’s an illustration of the rim lighting from the retailer online Homedics. Note the shadows on the left and right sides of the bottle. They originate from each of the back lights.
The front light illuminates the label, resulting in a crisp professional photo.
Light From Below
For bottles that are more transparent that are transparent, you can illuminate them from below using the table made of glass and then placing an overhead light under it. Similar to rim lighting, you must also use an overhead light source to illuminate the label.
Tips:Most products need to be lit from multiple angles (i.e. top, bottom, and front) that is why lightboxes can be useful since they reflect light from a variety of angles.
5. Shoot In-Context Photos
Blank background images are the norm in photography of products. However, photos that are in context are a great way to highlight particular advantages and features and also show specific use-cases.
Photos from the real world can show the appearance of your product in the real world and also what customers could expect to utilize the item. For instance, take a look at these two images taken of Snuggle Nest which is a product for babies to sleep in.
The first image shows what the product’s full look like, and demonstrates its versatility. However, the last image illustrates what the sleeper appears like in the real worldand is focused on one of its major benefits, which is a sleeping child (and the parents!)
Are you selling jewelry? Try to incorporate a healthy balance of pictures between images that show the jewelry in the form of real people and photos of the product with background. Look at this sample from Eterneva which is a company that turns the ashes into diamonds, to discover how to balance your photos.
In the context of photography, images can be extremely useful in difficult-to-shoot goods like software or online services.
Although you won’t be taking images of your mobile application however, you can use the photography of products in a unique and unique manner.
You can, for instance, extend your product photography to action shots, such as software company Housecall Pro. In showing the plumber in action or in their intended market can be reached. The image helps build an emotional connection with plumbers as well as their specific needs
Lendio employs similar strategies by making use of images of satisfied customers operating their businesses to show the benefits of their business loans:
GetVOIP is another provider of software who uses product photography to display their targeted people who are looking for the solutions they offer. This type of images in your website’s landing pages makes it more easy for prospective customers to envision themselves as a real client, which can result in increased conversion rates.
Ellia is an online retailer of essential oils and accessories utilizes in-context pictures to showcase the natural ingredients of their products. They do this by placing essential oil blends alongside cinnamon sticks and lemons.
Make sure to keep the attention on the product by placing the product in the center. Images in context should highlight the highlights or benefits, but not distract from the product itself.
6. Photo Editing Software can help you touch up your photos. Software
The final step to get quality product images that boost sales and boost brand recognition is to utilize editing software to enhance your images.
Professional photographers aren’t the only ones who edit their photographs Don’t think of editing as a method to correct poor photos. It’s it’s more like frosting on a cake already delicious.
Editing software is a great tool to alter lighting, blur background, eliminate blemishes straighten the image edit, crop, make text, gradients and
Certain editing programs let you directly upload photos to social networks, that can streamline your workflow.
What’s Ahead in Product Photography?
As technology advances as well as artificial intelligence a few companies are now focusing on developing a virtual studio that will revolutionize product photography. One of these companies is Zerolens located in Vienna. Zerolens is a photo software with which you can make photos without having to purchase cameras. It is so simple to master that you’ll be able create your photos in a matter of the span of a few minutes. Zerolens’s goal is to cut down on the necessity of traveling and pay professional photographers or other equipment. The virtual studio for photography Zerolens is accessible via the web and on mobile.
Final Thoughts on Taking Killer Product Photos
Images can provide customers with an abundance of details about your company and its products. Are you reliable? Do you have the answer to the issue they’re confronting? What specific solution can you offer to meet their requirements? The most appealing product images provide buyers the necessary information to make an informed purchase. What do your current photos of your products telling your customers?